Call Routines

A call routine defines everything about how your AI agent behaves on the phone — who they are, what they say, and what actions they can take.


Templates vs. Custom

During fleet creation, you can choose from 4 pre-built templates or build a routine from scratch. Templates come pre-configured with a persona, greeting, CTAs, and compliance statements — but every field is fully editable.

Medical Billing

Patient balance collection with HIPAA and mini-Miranda compliance.

Sales Outreach

Discovery calls with objection handling and meeting booking.

Customer Service

Inbound issue resolution with ticket creation and transfers.

Appointment Scheduling

Book, confirm, reschedule, or cancel appointments.

Routine Editor

The routine editor appears in the fleet creation wizard when you select a template or choose "Create from scratch." It has five collapsible sections:

Persona

Define your agent's identity. The persona shapes the AI's tone and behavior throughout the entire call.

  • Name — What the agent calls itself (e.g., "Sarah")
  • Role — Job title (e.g., "Billing Specialist")
  • Company — Organization name used in the greeting
  • Personality — Tone and demeanor description

Greeting

The opening line your agent speaks when answering or placing a call. This is the first thing the caller hears, so it should include any required compliance disclosures.

Conversation Guidelines

Free-form instructions that guide the AI's behavior. Write these as if you were training a new employee: what to do, what not to do, how to handle common situations.

Call-to-Actions (CTAs)

Actions your agent can take during a call. Each CTA has:

  • Label — What the action is called (e.g., "Send Payment Link")
  • Type — Payment, Schedule, Transfer, Escalate, SMS Link, or Custom
  • Confirmation script — What the agent says when performing the action
  • Trigger phrases — Keywords that activate this CTA automatically

Compliance Statements

Required legal disclosures. The opening statement is for call recording disclosure. The mini-Miranda is required for debt collection calls. You can also add custom compliance statements for industry-specific requirements.

Best Practices

  • Keep conversation guidelines concise — the AI follows them more reliably when they're clear and specific.
  • Test your routine by calling your fleet's number before launching a campaign.
  • Use trigger phrases that match how real customers speak, not formal language.
  • Include a "Transfer to Agent" CTA so callers can always reach a human.